WE'RE FEATURED ON SHOPTORONTO.COM!
Monday, 10 March 2008 19:00 A hot new leisure line with a unique concept is launching its spring/summer 2008 collection. Thirstywear, which launched in summer 2007, is a line of funky hoodies, dresses, shorts, pants and skirts that are made from pre-shrunk, 100 per cent cotton terry towels and are perfect for the cottage, pool, camping or weekend wear. It’s a revolutionary fashion concept that combines style and comfort for everyone from toddlers to teenagers to adults. The brainchild behind this exciting fashion concept is vintage clothing collector and mother of two, Lisa Eisen. After watching her children shiver after getting out of the lake up at her cottage, she decided it was time to throw discomfort overboard. "Instead of wrapping them in towels that didn’t completely warm them up, why not let them wear their towels?" Knowing how important it is to look cool, Eisen created adorable pieces that can be worn together, or as separates that dry in minutes. From plain-chic to the latest bohemian trends, Thirstywear comes in a variety of solid colours, patterns and styles ready to match any bathing suit or personality. Cleverly named after Canadian hot spots, this season’s teen/adult collection includes a total of seven pieces for both guys and gals including the Rocky Mountain Hoody, Salt Spring Low Slung Skirt, Miss Muskoka Dress, Killarney Killer Shorts, Wreck Beach Yoga Pants, Tofino Cargo Pants (unisex) and the Algonquin Cargo Shorts (unisex). The Miniature line, for kids aged three and up, also has the same seven pieces available. Each interchangeable piece in both lines is embellished with an embroidered vintage-style patch. Thirsty Wear is an eco-friendly solution to the seemingly endless pile of dirty towels. Each time you come out of the water, simply slip on a Thirstywear outfit and you’re ready to hop into the car, onto the boat or inside for lunch saving water and energy of washing towels. "After its first highly successful season, Thirstywear has developed a loyal following, capturing the attention of style-conscious customers from all walks of life, ages, and fitness levels," according to Trendhunter.com. The line is perfect for those who want to soak up style and make what they wear truly their own. The collection is manufactured and distributed by World Famous Sales. Each piece is affordably priced from $19.99 to $49.99 and is available at 24 stores in Ontario and will be in Simon's and Schreter's in Quebec and stores across B.C. in spring/summer 2008. All pieces are also available online at www.thirstywear.ca.
CHECK US OUT ON CANADA AM!
Click here.

PRESS RELEASE - January 17, 2008

Soak up the sun, surf and style in…THIRSTYWEAR
Announcing the launch of Canada’s hippest leisure wear spring/summer ‘08 collection!

Canadians love to soak up the sunshine and freedom we call summer. But with each jump in the pool or splash in the lake comes the “drip dry” dilemma. How to keep dry and warm but look cool at the same time?

The dilemma is solved.

A revolutionary fashion concept combining style and comfort, ThirstyWear is taking Canada’s leisure culture by storm. This complete line of funkadelic hoodies, pants, shorts, hot pants, skirts, and dresses is made from actual beach towel fabric!

ThirstyWear has just been selected as one of this year’s hottest new fashion trends by Trendhunter.com . And after it’s highly successful first season, this innovative collection has already developed a loyal following, capturing the attention of style-conscious customers from all walks of life, ages, and fitness levels.

ThirstyWear’s creator is cottager and mother of two Lisa Eisen. After noticing how her boys would shiver uncomfortably as they sat in their soggy bathing suits after a wicked wakeboard run, she decided it was time to throw discomfort overboard.

“Why not let them wear towels?” she thought. And so, at the beach, ThirstyWear was born.

Easy to wash and a pleasure to wear, ThirstyWear embodies true bohemian spirit, and is available in a wide variety of sizes, colours and designs. Choose from funky prints or solids. Vintage-inspired embroidered patches make each piece a “must have”.

THIRSTYWEAR is for those who want to soak up style…and make whatever they wear truly their own! Available at many fine stores throughout cottage country and the G.T.A.

For more information, photos, samples or interviews, please contact Lisa Eisen.

PRESS RELEASE - March 1, 2007

Announcing the launch of Canada’s hippest new leisure wear! Soak up the sun, surf and style in…THIRSTYWEAR.

Adults and kids love to soak up the sunshine and freedom we call summer. But with each jump in the pool or splash in the lake comes the "drip dry" dilemma. How to keep dry and warm but look cool at the same time?

The dilemma is solved.

ThirstyWear, a complete line of funky hoodies, pants and skirts, is about to hit the beach and the stores. No more wrapping a soggy towel around their waists – now stylin’ guys and girls can actually wear their beach towels! Designed for guys and girls from toddler to teenager, each item is made from actual 100% cotton towels.

The brainchild behind this exciting, kid-friendly fashion concept is vintage clothing distributor and mother of two, Lisa Eisen. After noticing how her guys would shiver uncomfortably as they sat in their soggy bathing suits after a wicked wakeboard run, she decided it was time to throw discomfort overboard.

"Why not let them wear towels?" she thought. And so, at the beach, ThirstyWear was born. Knowing how important it is to look cool, she has designed colourful tops and bottoms that are both cozy and groovy, and tailored to individual tastes.

Lisa’s experience as a buyer/seller of vintage clothing has helped her create a funky look, inspired by the latest bohemian trends. Each interchangeable piece is available in a variety of sizes in the most gorgeous hues and patterns, and is embellished with an embroidered vintage-style patch. Amazing attention to detail makes each hand-made item a "must have".

Easy to wash and a pleasure to wear, ThirstyWear is for adults and kids who want to soak up style…and make whatever they wear truly their own!

For more information, please contact Lisa Eisen.